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How to launch a new product su...
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Innovation
34
Produktentwicklung
27
Innovationsmanagement
17
Innovation management
16
New product development
16
Erfolgsfaktor
14
Produkteinführung
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Cooper, Robert G.
126
Kleinschmidt, Elko J.
31
Edgett, Scott J.
28
Bennett, Roger C.
6
Kleinschmidt, Elko
5
Sommer, Anita Friis
5
Geschka, Horst
3
Calantone, Roger
2
Little, Blair
2
Campbell, Alexandra J.
1
Chatterj, Deb
1
Cooper, Robert
1
Cooper, Robert K.
1
Desai, Meetal
1
Drescher, Wolfgang
1
Easingwood, Christopher J.
1
Edgett, Scott
1
Edwards, Kasper
1
Foster, Richard N.
1
Gockel, Julia
1
Green, Lee
1
McCausland, Tammy
1
Merrifield, D.Bruce
1
Mitchell, Graham R.
1
Nardelli, Giulia
1
Rüdiger, Mathias
1
Storey, Chris
1
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1
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Research technology management
22
Industrial marketing management : the international journal for industrial and high-tech firms
10
Research technology management : RTM
8
The journal of product innovation management : an internat. publication of the Product Development & Management Association
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Business Horizons
4
Research-technology management
4
Business horizons
3
European journal of marketing : EJM
3
Marketing management : a quarterly business management publication of the American Marketing Association
3
Business quarterly
2
Marktorientiertes F-&-E-Management
2
Research management
2
The PDMA handbook of new product development
2
Australian journal of management
1
CMA magazine : for better management decisions
1
Encyclopedia of technology and innovation management
1
Finance and Capital Markets Series
1
Handbook of business-to-business marketing
1
Handbook of research on new product development
1
Handbuch Produktentwicklung
1
Institute of Southeast Asian Studies, Occasional Paper
1
International journal of innovation and technology management
1
International marketing review
1
Journal of Business Research
1
Journal of Product Innovation Management
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Long range planning : LRP ; international journal of strategic management
1
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
1
Marketing-mix strategies - product strategy and promotion strategy
1
Occasional paper / ISEAS, Institute of Southeast Asian Studies
1
R & D management
1
Southeast Asian affairs
1
Springer eBook Collection
1
Springer eBook Collection / Business and Economics
1
Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
67
OLC EcoSci
41
USB Cologne (EcoSocSci)
13
RePEc
5
Other ZBW resources
1
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Marketing-Erfolgsfaktoren bei Innovationen : eine kritische Analyse der Studien von Cooper und Kleinschmidt
Rüdiger, Mathias
-
1997
Persistent link: https://www.econbiz.de/10011735685
Saved in:
2
Product leadership : creating and launching superior new products
Cooper, Robert G.
-
1999
Persistent link: https://www.econbiz.de/10001404976
Saved in:
3
Industrial firms' new product strategies
Cooper, Robert G.
- In:
Journal of business research : JBR
13
(
1985
)
2
,
pp. 107-121
Persistent link: https://www.econbiz.de/10001021727
Saved in:
4
Overall corporate strategies for new product programs
Cooper, Robert G.
- In:
Industrial marketing management : the international …
14
(
1985
)
3
,
pp. 174-193
Persistent link: https://www.econbiz.de/10001027969
Saved in:
5
Best practices and success drivers in new product development
Cooper, Robert G.
- In:
Handbook of research on new product development
,
(pp. 410-434)
.
2019
Persistent link: https://www.econbiz.de/10012125156
Saved in:
6
Idea-to-launch gating systems : better, faster, and more agile
Cooper, Robert G.
- In:
Research technology management : RTM
60
(
2017
)
1
,
pp. 48-52
Persistent link: https://www.econbiz.de/10011645374
Saved in:
7
Agile-state-gate hybrids : the next stage for product development
Cooper, Robert G.
- In:
Research technology management : RTM
59
(
2016
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10011586439
Saved in:
8
The components of risk in new product development Project New Prod
Cooper, Robert G.
- In:
R & D management
11
(
1981
)
2
,
pp. 47-54
Persistent link: https://www.econbiz.de/10002025826
Saved in:
9
How new product strategies impact on performance
Cooper, Robert G.
- In:
The journal of product innovation management : an …
1
(
1984
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10002025844
Saved in:
10
How to identify potential new product winners
Cooper, Robert G.
- In:
Research management
23
(
1980
)
5
,
pp. 10-19
Persistent link: https://www.econbiz.de/10002025851
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