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Woodside, Arch G.
Biemans, Wim G.
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Modeling innovation, manufacturing, diffusion and adoption-rejection processes
Woodside, Arch G.
;
Biemans, Wim G.
- In:
The journal of business & industrial marketing
20
(
2005
)
7
,
pp. 380
Persistent link: https://www.econbiz.de/10007020994
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