Uncles, Mark; Ehrenberg, Andrew; Hammond, Kathy - In: Marketing Science 14 (1995) 3_supplement, pp. 71-71
Many empirical regularities in the buying behavior of consumers have been linked together into a comprehensive model, the Dirichlet. In this paper we list some of the well-established regularities, show how they are theoretically intertwined, and illustrate how this approach to modeling can...