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Does marketing need reform? : fresh perspectives on the future
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What can industrializing countries do to avoid the need for marketing reform?
Chipp, Kerry
;
Hoenig, Scott
;
Nel, Deon
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 222-228)
.
2006
Persistent link: https://www.econbiz.de/10003430342
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