Steward, Michelle D.; Hutt, Michael D.; Walker, Beth A.; … - In: Journal of Business & Industrial Marketing 24 (2009) 7, pp. 463-473
Purpose – This paper aims to propose and test an exploratory model, illustrating performance differences based on underlying role identities and attributions of salespeople in business markets. Design/methodology/approach – The sample consists of 60 salespeople from a Fortune 100 high...