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Balancing risk and return in a customer portfolio
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael D.; … - In: Journal of marketing 75 (2011) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
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Business marketing management : B2B
Hutt, Michael D.; Speh, Thomas W. - 2007 - International student ed., 9. ed.
Persistent link: https://www.econbiz.de/10003389132
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Business marketing management : B2B
Hutt, Michael D.; Speh, Thomas W. - 2013 - 11th ed
Persistent link: https://www.econbiz.de/10009613673