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Understanding Cooperative Advertising Participation Rates in Conventional Channels
Bergen, Mark; John, George - In: Journal of marketing research : JMR 34 (1997) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10006673517
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Branded Variants: A Retail Perspective
Bergen, Mark; Dutta, Shantanu; Shugan, Steven M. - In: Journal of marketing research : JMR 33 (1996) 1, pp. 9-19
Persistent link: https://www.econbiz.de/10006677297
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Cultural Differences in Consumer Impatience
Chen, Haipeng (Allan); Ng, Sharon; Rao, Akshay R. - In: Journal of marketing research : JMR 42 (2005) 3, pp. 291-301
Persistent link: https://www.econbiz.de/10006643242
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Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice
Hedgcock, William; Rao, Akshay R.; Chen, Haipeng (Allan) - In: Journal of marketing research : JMR 46 (2009) 3, pp. 330-343
Persistent link: https://www.econbiz.de/10008254309