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Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective

Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11

Guided by the uses and gratification theory (UGT), this research aims to investigate the influence of gratification (i.e., personal, social, and tension release gratification) sought from social networking sites (SNS) on customer engagement behaviour of satellite fans. Additionally, this...

Persistent link: https://www.econbiz.de/10014476457

Social marketing : using stages of change model to assess HIV/AIDS testing intentions among university students in Ghana

Tweneboah-Koduah, Ernest Yaw - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 208-225

Persistent link: https://www.econbiz.de/10010490404

Behavioral change communications on malaria prevention in Ghana

Tweneboah-Koduah, Ernest Yaw; Braimah, Mahama; Otuo, … - In: Health marketing quarterly 29 (2012) 2, pp. 130-145

Persistent link: https://www.econbiz.de/10009572289

Social marketing on AIDS : using transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana

Tweneboah-Koduah, Ernest Yaw; Owusu-Frimpong, Nana - In: International journal of nonprofit & voluntary sector … 18 (2013) 4, pp. 241-260

Persistent link: https://www.econbiz.de/10010439322

Impact of customization and innovation on hospitality firms' performance

Tweneboah-Koduah, Ernest Yaw; Anning-Dorson, Thomas; … - In: Journal of hospitality marketing & management 29 (2020) 1, pp. 106-120

Persistent link: https://www.econbiz.de/10012256120

Determinants of customer switching behaviour : evidence from the non-bank financial institutions in Ghana

Tweneboah-Koduah, Ernest Yaw; Mann, Victoria; Quaye, … - In: International journal of services, economics and management 8 (2017) 4, pp. 268-286

Persistent link: https://www.econbiz.de/10011971804

Using theory in social marketing to predict waste disposal behaviour among households in Ghana

Tweneboah-Koduah, Ernest Yaw; Adams, Matilda; Nyarku, … - In: Journal of African business 21 (2020) 1, pp. 62-77

Persistent link: https://www.econbiz.de/10012180432

Innovation and organizational development : the role of organizational leadership

Anning-Dorson, Thomas; Odoom, Raphael; Acheampong, George; … - In: African journal of economic and management studies : AJEMS 8 (2017) 3, pp. 338-351

Persistent link: https://www.econbiz.de/10011786639

Influencing behavior change through corporate social marketing : evidence from Ghana

Tweneboah-Koduah, Ernest Yaw; Coffie, Isaac Sewornu - In: Journal of nonprofit & public sector marketing 36 (2024) 2, pp. 208-233

Persistent link: https://www.econbiz.de/10014514765

The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana

Tweneboah-Koduah, Ernest Yaw; Abdulai, Shaman; Coffie, … - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 495-512

Persistent link: https://www.econbiz.de/10013440607

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