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Export promotion programs of Malaysian firms: an international marketing perspective

Ahmed, Zafar U.; Mohamed, Osman; Johnson, James P.; … - In: Journal of business research : JBR 55 (2002) 10, pp. 831-844

Persistent link: https://www.econbiz.de/10006722887

International risk perceptions and mode of entry: a case study of Malaysian multinational firms

Ahmed, Zafar U.; Mohamad, Osman; Tan, Brian; Johnson, … - In: Journal of business research : JBR 55 (2002) 10, pp. 805-814

Persistent link: https://www.econbiz.de/10006722890

Country-of-origin and brand effects on consumers' evaluations of cruise lines

Ahmed, Zafar U.; Johnson, James P.; Ling, Chew Pei; … - In: International marketing review 19 (2002) 2-3, pp. 279-302

Persistent link: https://www.econbiz.de/10006259682

Country-of-origin and brand effects on consumers' evaluations of cruise lines

Ahmed, Zafar U.; Johnson, James P.; Ling, Chew Pei; … - In: International marketing review 19 (2002) 2-3, pp. 279-302

Persistent link: https://www.econbiz.de/10006264984

Country-of-origin and brand effects on consumers' evaluations of cruise lines

Ahmed, Zafar U.; Johnson, James P.; Ling, Chew Pei; … - In: International marketing review 19 (2002) 3, pp. 279-302

Persistent link: https://www.econbiz.de/10006265383

Does country of origin matter for low-involvement products?

Ahmed, Zafar U.; Johnson, James P.; Yang, Xia; Fatt, … - In: International marketing review 21 (2004) 1, pp. 102

Persistent link: https://www.econbiz.de/10006248701

Export promotion programs of Malaysian firms: an international marketing perspective

Ahmed, Zafar U.; Mohamed, Osman; Johnson, James P.; … - In: Journal of Business Research 55 (2002) 10, pp. 831-843

Persistent link: https://www.econbiz.de/10005462427

International risk perceptions and mode of entry: a case study of Malaysian multinational firms

Ahmed, Zafar U.; Mohamad, Osman; Tan, Brian; Johnson, … - In: Journal of Business Research 55 (2002) 10, pp. 805-813

Persistent link: https://www.econbiz.de/10005473769

Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines

Ahmed, Zafar U.; Johnson, James P.; Pei Ling, Chew; Wai … - In: International Marketing Review 19 (2002) 3, pp. 279-302

This study examines country of origin (CO) and brand effects on consumers’ quality perceptions, attitudes, and purchase intentions with respect to a service‐industry product: international cruise‐line packages in Singapore. Star Cruise (Malaysia) and Royal Caribbean Lines (USA) were...

Persistent link: https://www.econbiz.de/10014827215

Does country of origin matter for low‐involvement products?

Ahmed, Zafar U.; Johnson, James P.; Yang, Xia; Kheng … - In: International Marketing Review 21 (2004) 1, pp. 102-120

This empirical study focusses on consumers’ attitude to low‐involvement products, bread and coffee, in a newly‐industrialized nation. Using data from 236 consumers in Singapore, the study examines the influence of country of origin (COO) relative to other product attributes in consumers’...

Persistent link: https://www.econbiz.de/10014827264