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Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
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Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 70-90
Persistent link: https://www.econbiz.de/10010009347
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Cross-cultural competence in international business : toward a definition and a model
Johnson, James P.; Lenartowicz, Tomasz; Apud, Salvador - 2009
Persistent link: https://www.econbiz.de/10003837027
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Does country of origin matter for low-involvement products?
Ahmed, Zafar U.; Johnson, James P.; Yang, Xia; Fatt, … - In: International marketing review 21 (2004) 1, pp. 102
Persistent link: https://www.econbiz.de/10006248701
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Cross-cultural competence in international business: toward a definition and a model
Johnson, James P.; Lenartowicz, Tomasz; Apud, Salvador - In: Journal of international business studies : JIBS ; a … 37 (2006) 4, pp. 525-543
Persistent link: https://www.econbiz.de/10007276166