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The long tail phenomenon has been heavily discussed in recentyears. What has been neglected so far is its striking relevance forelectronic services. Whereas consumers expectations about informationgoods are often vague and transient, their requirements are pronouncedand specific when it comes to...
Persistent link: https://www.econbiz.de/10009284840
Today's shift from a product- to a service-oriented economy entails fundamental technical, organizational and economic challenges. The value generated by a service is mainly represented by intangible elements exposed at execution (Hill, 1977). Hence, service consumers expect a service to...
Persistent link: https://www.econbiz.de/10009284836
Once serving the whole value chain by what has become known as vertical integration,companies have long since started to outsource value creation processesto specialized partners. Moreover, societal changes have induced a paradigm shiftfrom product-driven to service-dominated value creation....
Persistent link: https://www.econbiz.de/10009262191
This paper proposes an approach for evaluating the relationship witha customer, leading to the creation of a Customer Intimacy Grade (CIG), acrossmultiple levels of granularity: employee, team, business unit and wholeorganization. Our approach focuses on B2B service organizations whichprovide...
Persistent link: https://www.econbiz.de/10009284828
The current trend towards dynamic and highly scalableservice provisioning fosters the rise of Software as a Service(SaaS) platforms and so called Compute Clouds. Theon-demand provisioning of services gains more and moreinfluence. For offering enriched services that are capableof performing...
Persistent link: https://www.econbiz.de/10009284831
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Auction fever is a multifaceted phenomenon thatis frequently observed in both traditional and Internetauctions. In order to gain a better understanding of itscauses, we develop a conceptual framework to analyzeemotions in auctions, which is based on an exhaustiveliterature review. The framework...
Persistent link: https://www.econbiz.de/10009262187
Recent research strengthens the conjecture that human decision-making stems from a complexinteraction of rational judgment and emotional processes. A prominent example of the impact ofemotions in economic decision-making is the effect of regret-related information feedback on biddingbehaviour in...
Persistent link: https://www.econbiz.de/10009262188
At the Karlsruhe Institute of Technology (KIT), the Graduate School InformationManagement and Market Engineering (IME) which is financed by the GermanResearch Association (Deutsche Forschungsgemeinschaft, DFG), offers an interdisciplinarydoctoral program on the economic, technological and legal...
Persistent link: https://www.econbiz.de/10009262189