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Regionalization vs. globalization in advertising research: Insights from five decades of academic study

Fastoso, Fernando; Whitelock, Jeryl - In: Journal of International Management 16 (2010) 1, pp. 32-42

This paper is a response to calls for more research into the regional-as opposed to global-level of international business operations (Rugman and Verbeke, 2004). Focusing on a key issue in international management, the standardization decision, this paper presents a systematic review of top...

Persistent link: https://www.econbiz.de/10009192261

Seeking attention versus seeking approval: How conspicuous consumption differs between grandiose and vulnerable narcissists

Neave, Lydia; Tzemou, Effy; Fastoso, Fernando - In: Psychology & Marketing 37 (2020) 3, pp. 418-427

Persistent link: https://www.econbiz.de/10012189606

The impact of COVID‐19 on consumer evaluation of authentic advertising messages

Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, … - In: Psychology & Marketing (2021)

Persistent link: https://www.econbiz.de/10012633184

The “little emperor” and the luxury brand : How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits

Fastoso, Fernando; Bartikowski, Boris; Wang, Siqi - In: Psychology & Marketing 35 (2018) 7, pp. 522-532

Persistent link: https://www.econbiz.de/10012083899

The contingent effect of state participation on the dissolution of international joint ventures : a resource dependence approach

Mohr, Alexander T.; Wang, Chengang; Fastoso, Fernando - In: Journal of international business studies : JIBS ; an … 47 (2016) 4, pp. 408-426

Persistent link: https://www.econbiz.de/10011497151

Exploring the effects of subsidiary interdependence on the performance of global product launches

Mohr, Alexander T.; Unen, Marc van; Fastoso, Fernando; … - In: European journal of international management : EJIM 13 (2019) 4, pp. 553-579

Persistent link: https://www.econbiz.de/10012065246

Luxury cars Made-in-China : consequences for brand positioning

Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business research : JBR 102 (2019), pp. 288-297

Persistent link: https://www.econbiz.de/10012104002

How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west

Gonzalez-Jimenez, Hector; Fastoso, Fernando; Fukukawa, Kyoko - In: Journal of business research : JBR 103 (2019), pp. 293-300

Persistent link: https://www.econbiz.de/10012104223

The impact of repeated ad exposure on spillover from low fit extensions to a global brand

Lane, Vicki R.; Fastoso, Fernando - In: International marketing review 33 (2016) 2, pp. 298-318

Persistent link: https://www.econbiz.de/10011518668

The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits

Fastoso, Fernando; Bartikowski, Boris; Wang, Siqi - In: Psychology & marketing 35 (2018) 7, pp. 522-532

Persistent link: https://www.econbiz.de/10011970134