The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fernando Fastoso, Boris Bartikowski, Siqi Wang
| Year of publication: |
2018
|
|---|---|
| Authors: | Fastoso, Fernando ; Bartikowski, Boris ; Wang, Siqi |
| Subject: | brand loyalty | counterfeit proneness | overt/covert narcissism | self-congruity | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Markenführung | Brand management | Luxusgüter | Luxury goods | Markenartikel | Brand | Markentreue | Brand loyalty |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970134