How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Boris Bartikowski, Fernando Fastoso, Heribert Gierl
| Year of publication: |
2021
|
|---|---|
| Authors: | Bartikowski, Boris ; Fastoso, Fernando ; Gierl, Heribert |
| Subject: | Nationalistic appeals | Reactance | Sustainable luxury | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-020-04483-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012436734