//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Why is so little marketing res...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
Advertising
1
Advertising effects
1
Brand
1
Brand loyalty
1
Brand management
1
COVID-19
1
Coronavirus
1
Credibility
1
Glaubwürdigkeit
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Markentreue
1
Product counterfeiting
1
Produktpiraterie
1
Werbewirkung
1
Werbung
1
advertising messages
1
authentic appeals
1
authenticity
1
brand loyalty
1
consumer evaluation
1
counterfeit proneness
1
overt/covert narcissism
1
perceived threat
1
self-congruity
1
socioeconomic status
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Fastoso, Fernando
2
Bartikowski, Boris
1
Choi, Yung Kyun
1
Gonzalez-Jimenez, Hector
1
Kim, Changju
1
Kim, Jungkeun
1
Kim, Seongseop
1
Lee, Daniel C.
1
Park, Jooyoung
1
Sung, Billy
1
Voyer, Benjamin G.
1
Wang, Siqi
1
Yoon, Sukki
1
more ...
less ...
Published in...
All
Psychology & marketing
International marketing review
14
European journal of marketing : EJM
8
Journal of business research : JBR
5
Management decision : MD
4
Psychology & Marketing
3
Asian business & management
2
Journal of global marketing
2
Journal of international marketing
2
The journal of high technology management research
2
Working paper series / Bradford University School of Management
2
British journal of management : BJM
1
Business History
1
Business history
1
Dimensions of international business
1
European journal of international management : EJIM
1
Handbook of research in international marketing
1
Innovation and international business ; 2
1
International marketing ; Vol. 1
1
Journal of International Management
1
Journal of business ethics : JBE
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international management
1
Marketing : ZFP ; journal of research and management
1
The marketing review
1
Working paper / North West Centre for European Marketing, University of Salford
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
Saved in:
2
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->