This paper proposes a new model for studying the new product development process inan artificial environment. We show how connectionist models can be used to simulatethe adaptive nature of agents’ learning exhibiting similar behavior as practically experiencedlearning curves. We study the...

Preference maps provide a visual representation of market structure, usually depicting brand or product alternatives, product attributes, and customers in a single graphic. Using measures of consideration and attribute sets to establish criterion validity, we develop a set of metrics that can be...

Fierce competition and rapid technological progress have considerablyreduced the life cycle length for mobile phones in the last decade. Once a newmobile phone is launched, providers on the market under consideration practice amarkdown strategy. Profits of the providers are generated mainly via...

The valuation of Flexible Manufacturing Systems is one of the most frequently undertaken productivity improvementactivities. In practice, the introduction of an FMS into industry must be done on the basis of cost justification.Recently developed techniques for the evaluation of the value of...

We compare the performance of a specifically designed feedforward artificial neural network with one layer ofhidden units to the K-means clustering technique in solving the problem of cluster-based market segmentation. Thedata set analyzed consists of usages of brands (product category:...

The main contribution of this paper is a method that allows one to study the effects of different degrees ofcompetition.We find that optimal prices and profits are more sensitive to cooperative than to aggressive behavioron the part of competitors. With more aggressive policies, the average...

Issues of segmentation and positioning have always been at the heart of marketing management. In recent years, much methodological progress has been made in order to carry out these two tasks simultaneously, that is, to combine certain types of clustering algorithms with appropriate...

Eine Analyse relevanter Kriterien für die Nutzer von Segmentierungs-, ZielmarktfestlegungsundPositionierungstools zeigt, dass die Wahl einer zweckmäßigen grafischen Darstellung derKundensegmente und ihrer Präferenzen von entscheidender Bedeutung ist, wenn es um dieKommunikation von...

Pay-What-You-Want (PWYW) is a participative pricing mechanism which is characterizedby the fact that consumers have maximum control over the price they pay. We discuss thebusiness relevance of PWYW and extend the findings of Kim et al. (2009) using latentclass regression. Two different classes...