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In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance

Ketelaar, Paul Edwin; Konig, Ruben Peter; Smit, Edith G.; … - In: The journal of consumer marketing 32 (2015) 3, pp. 190-198

Persistent link: https://www.econbiz.de/10011376748

"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

Ketelaar, Paul E.; Bernritter, Stefan F.; Woudenberg, … - In: Journal of business research : JBR 91 (2018), pp. 277-285

Persistent link: https://www.econbiz.de/10011902963

In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance

Ketelaar, Paul Edwin; Konig, Ruben; Smit, Edith G.; … - In: Journal of Consumer Marketing 32 (2015) 3, pp. 190-198

Purpose – This paper aims to provide insight into the relationship between religiousness, trust in advertising and advertisement avoidance. Design/methodology/approach – A survey of 4,984 participants from the USA, the UK, Germany, Spain and France was conducted. Findings – This paper...

Persistent link: https://www.econbiz.de/10014850338