As mixture regression models increasingly receive attention from both theory and practice, the question of selecting the correct number of segments gains urgency. A misspecification can lead to an under- or oversegmentation, thus resulting in flawed management decisions on customer targeting or...

Applications of the partial least squares (PLS) path modeling approach—which have gained increasing dissemination in business research—usually build on the assumption that the data stem from a single population. However, in empirical applications, this assumption of homogeneity is...

Structural equation modeling (SEM) has become a mainstream method in many fields of business research, but its use in family business research remains in its infancy. This lag in SEM's application holds especially true for partial least squares SEM (PLS-SEM), an alternative to covariance-based...