Similar Search Results

Narrow search

Transitioning from a goods-dominant to a service-dominant logic : visualising the value proposition of Rolls-Royce

Ng, Irene; Parry, Glenn; Smith, Laura; Maull, Roger; … - In: Journal of service management 23 (2012) 3, pp. 416-439

Persistent link: https://www.econbiz.de/10009619135

Value co-creation in complex engineering service systems : conceptual foundations

Ng, Irene; Parry, Glenn; Smith, Laura A.; Maull, Roger S. - 2010

Persistent link: https://www.econbiz.de/10009317049

Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce

Ng, Irene; Parry, Glenn; Smith, Laura; Maull, Roger; … - In: Journal of service management 23 (2012) 3, pp. 416-440

Persistent link: https://www.econbiz.de/10009991459

Transitioning from a goods‐dominant to a service‐dominant logic

Ng, Irene; Parry, Glenn; Smith, Laura; Maull, Roger; … - In: Journal of Service Management 23 (2012) 3, pp. 416-439

Purpose – The purpose of this paper is to present a visualisation of the firm's offering from a service‐dominant logic (S‐DLogic) perspective. The case of Rolls‐Royce is presented as an avenue through which to explore an alternative view of the firm's value proposition, a visualisation...

Persistent link: https://www.econbiz.de/10014894431