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Account planning : applying an advertising discipline to health communication and social marketing

Mackert, Michael - In: Health marketing quarterly 29 (2012) 3, pp. 270-282

Persistent link: https://www.econbiz.de/10009657660

Factors Impacting Providers' Perceptions Regarding a Midwestern University-Based EMR

Whitten, Pamela; Buis, Lorraine; Mackert, Michael - 2007

The potential for Information Technology (IT) to enhance the healthcare provision has long been recognized. One application of IT in healthcare, Electronic Medical Records (EMR) systems, has generated particular interest. Technical and structural barriers are often analyzed to understand EMR...

Persistent link: https://www.econbiz.de/10009476547

Health infonomics : intelligent applications of information technology

Mackert, Michael; Whitten, Pamela; Holtz, Bree - In: Infonomics for distributed business and decision-making …, (pp. 217-232). 2010

Persistent link: https://www.econbiz.de/10003913363

Educational content and health literacy issues in direct-to-consumer advertising of pharmaceuticals

Mackert, Michael; Love, Brad - In: Health marketing quarterly 28 (2011) 3, pp. 205-218

Persistent link: https://www.econbiz.de/10009302887

DTC drug advertising ethics : laboratory for medical marketing

Mackert, Michael; Guadagno, Marie; Mabry, Amanda; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 4, pp. 374-390

Persistent link: https://www.econbiz.de/10010237648

Pharmaceutical advertising practitioners’ approach to trust and emotion

Ball, Jennifer; Mackert, Michael - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 244-264

Persistent link: https://www.econbiz.de/10009790622

Advancing use of norms for social marketing : extending the theory of normative social behavior

Mabry, Amanda; Mackert, Michael - In: International review on public and non-profit marketing 11 (2014) 2, pp. 129-143

Persistent link: https://www.econbiz.de/10010413078

Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses

Mackert, Michael; Eastin, Matthew S.; Ball, Jennifer G. - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 4, pp. 352-365

Persistent link: https://www.econbiz.de/10008749278

Advancing health marketing research and policy recommendations by incorporating source perspectives

Mackert, Michael; Guadagno, Marie; Champlin, Sara - In: Health marketing quarterly 32 (2015) 3, pp. 250-262

Persistent link: https://www.econbiz.de/10011383953

How does objective and subjective human papillomavirus knowledge affect information-seeking intentions and source preferences?

Manika, Danae; Stout, Patricia A.; Golden, Linda L.; … - In: Health marketing quarterly 34 (2017) 4, pp. 247-267

Persistent link: https://www.econbiz.de/10011791301