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~subject:"Markenführung"
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The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon
;
Chapleo, Chris
;
Ko, Wai Wai
;
Ngugi, Isaac K.
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
2
,
pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
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The role of branding, promotion and sub-culture in the consumption of breakfast cereals in Thailand
Koutra, Christina
;
Thespol, Monlapak
;
Ngugi, Isaac K.
- In:
Inventi impact: retailing & consumer services
(
2017
)
1
,
pp. 8-14
Persistent link: https://www.econbiz.de/10011705433
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