//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International studies of management and organization"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Nonprofit-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Interpretation and implementat...
Similar by person
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Nonprofit-Marketing
Brand management
4
Markenführung
4
Brand architecture
2
Großbritannien
2
Higher education institution
2
Hochschule
2
Markenarchitektur
2
United Kingdom
2
Brand
1
Internal brand management
1
Internal branding
1
Interne Markenführung
1
Markenartikel
1
Nonprofit marketing
1
Public organisation
1
Public sector
1
Studium
1
USA
1
United States
1
University education
1
education brands
1
higher education (HE) branding
1
university branding
1
university marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chapleo, Chris
1
Published in...
All
International studies of management and organization
The journal of brand management : an international journal
International journal of public sector management : IJPSM
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->