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Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish; Kumar, V.; Qu, Yingge; Chen, Sylia - In: Journal of marketing 76 (2012) 3, pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
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Customer relationship management
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204928
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Reversing the logic : the path to profitability through relationship marketing
Kumar, V.; Dalla Pozza, Ilaria; Petersen, J. Andrew; … - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
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Linking customer behaviors to cash flow level and volatility : implications for marketing practices
Shah, Denish; Kumar, V.; Kim, Kihyun Hannah; Paulich, … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10011650403
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Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang; Shah, Denish - In: Journal of business research : JBR 155 (2023) 1, pp. 1-
Persistent link: https://www.econbiz.de/10013490776