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An integrated framework for ma...
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21
Unprofitable Cross-Buying: Evidence from Consumer and Business Markets
Shah, Denish
;
Kumar, V
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-96
Persistent link: https://www.econbiz.de/10009972107
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22
TRENDS - MEHR GEWINN BEIM CROSS-SELLING
Shah, Denish
;
Kumar, V
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
3
,
pp. 6-11
Persistent link: https://www.econbiz.de/10010083621
Saved in:
23
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 43-72
Persistent link: https://www.econbiz.de/10009893516
Saved in:
24
Pushing and Pulling on the Internet - Online ad strategy requires a whole new approach to research.
Kumar, V.
;
Shah, Denish
- In:
Marketing research : a magazine of management and …
16
(
2004
)
1
,
pp. 28-33
Persistent link: https://www.econbiz.de/10007102031
Saved in:
25
Look Before You Leap - Does cross-sell always lead to higher profits?
Shah, Denish
;
Kumar, V.
- In:
Marketing research : a magazine of management and …
20
(
2008
)
3
,
pp. 26-35
Persistent link: https://www.econbiz.de/10008111312
Saved in:
26
Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda
Mantrala, Murali K.
;
Levy, Michael
;
Kahn, Barbara E.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10008889585
Saved in:
27
CAN MARKETING LIFT STOCK PRICES?
Kumar, V
;
Shah, Denish
- In:
MIT sloan management review
52
(
2011
)
4
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009180064
Saved in:
28
Practice Prize Paper-Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales
Kumar, V.
;
Shah, Denish
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 595-604
Persistent link: https://www.econbiz.de/10009252668
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29
Consuming for content? : understanding social media-centric consumption
Shah, Denish
;
Webster, Emily
;
Kour, Gurpreet
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492763
Saved in:
30
Societal spillovers of TV advertising : social distancing during a public health crisis
Ghosh Dastidar, Ayan
;
Sunder, Sarang
;
Shah, Denish
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10014245095
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