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An important prerequisite for the success of any online service is ensuring that customers' experience - via the interface - satisfies both sensory and functional needs. Developing interfaces that are responsive to customers' needs requires a perspective on interface design as well as a deep...
Persistent link: https://www.econbiz.de/10014218276
As firms come under pressure to reduce costs and improve product quality, the role of purchasing is changing. The focus of purchasing now often emphasizes integration back up the supply chain, and sourcing a product or service rather than just purchasing it. Firms need to consider the potential...
Persistent link: https://www.econbiz.de/10014041403
The Total Design Method (TDM) of designing and implementing mail surveys has been shown to achieve high response rates. One key step in the TDM is sending a third-wave of surveys by certified mail. However, little research exists to verify the effectiveness of this step in improving response...
Persistent link: https://www.econbiz.de/10005716510
The purpose of this paper is to develop and illustrate a systematic segment selection procedure that models the tradeoffs among evaluation criteria and organizational resource constraints. The target audience for this paper is both managers and academic researchers. For managers, our segment...
Persistent link: https://www.econbiz.de/10008788175
This research conducted case studies to define the benefits, costs, and risks employed with the use of E-business in supply chain management. The case studies further explored the relationship with customers and suppliers in the supply chain based on adopting E-business initiatives. Open-ended,...
Persistent link: https://www.econbiz.de/10009431152
The purpose of the research is to determine the level of disconnect between retail associates and consumers through a comparison of perceptions, attitudes, and opinions of evaluative criteria within the apparel retail purchase environment. Specifically, the research examines the influence of...
Persistent link: https://www.econbiz.de/10009431257
The purpose of this research was to examine the logistical cost structures along the global textile and apparel supply chain and their relationship to competitive advantage, strategy, performance and overall economic competitiveness. The topics were developed in accordance with the model...
Persistent link: https://www.econbiz.de/10009431288