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While academic research has begun to probe Internet users' underlying beliefs, attitudes, and purchase intent toward Internet advertising, there has been no attempt to develop an underlying theory comparing male versus female users' Internet versus print advertising content information...
Persistent link: https://www.econbiz.de/10009431365
Innovation has flourished at the edge of the Internet; however, the core has experienced a slower pace of innovation. This lag is impacting the pace of innovation at the edge and threatening quality as ad hoc solutions are implemented to overcome core network barriers to innovation. Active...
Persistent link: https://www.econbiz.de/10009431575