Design is acknowledged as a key tool for enhancing competitiveness and economic success in the face of rapidly changing markets and increased global competitiveness. Businesses increasingly recognize its importance and utilize it to achieve business objectives and thus increase competiveness....

How do designers engage with trends? How are they informed, and how do they inform trends? This paper engages with the literature, design thinking, theory and practice on trend forecasting. It investigates how designers use trend forecasting in their design process and how they in turn, embody...