This dissertation developed a comprehensive model conceptualizing the factors affecting children's choice of influence strategy and relative influence in family consumption decisions. In particular, the model asserted that antecedent variables (i.e., family variables, individual characteristics...

(ABSTRACT)This dissertation represented an initial effort to model spousal family purchase decision behavior in terms of spousal coercion propensity. Two major issues concerning how spouses resolve conflicts were investigated: (1) What are the spousal behavioral interactions in household...