//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Iyengar, Radha"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Evaluating Pricing Strategy Us...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Ansteckungseffekt
1
Artificial intelligence
1
Beziehungsmarketing
1
Blockchain
1
Contagion effect
1
Data protection
1
Data security
1
Datenschutz
1
Datensicherheit
1
Industrie
1
Interactive media
1
Interaktive Medien
1
Internet
1
Künstliche Intelligenz
1
Manufacturing industries
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Mass Customization
1
Mass customization
1
Media effect
1
Medienwirkung
1
Online retailing
1
Online-Handel
1
Relationship marketing
1
Social Web
1
Social web
1
Transaction costs
1
Transaktionskosten
1
attribution
1
blockchain
1
machine learning
1
omnichannel
1
privacy
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
5
Author
All
Iyengar, Radha
Ghose, Anindya
178
Sundararajan, Arun
117
Ipeirotis, Panagiotis G.
17
Li, Beibei
16
Oestreicher-Singer, Gal
16
Han, Sang Pil
14
Goldfarb, Avi
12
Yang, Sha
12
Chan, Jason
11
Burtch, Gordon
10
Huang, Ke-Wei
10
Wattal, Sunil
10
Mukhopadhyay, Tridas
9
Rajan, Uday
9
Dhar, Vasant
8
Todri, Vilma
8
Adamopoulos, Panagiotis
7
Forman, Chris
7
Seidmann, Abraham
7
Singh, Param Vir
7
Mantena, Ravi
6
Telang, Rahul
6
Xu, Yuqian
6
Archak, Nikolay
5
Choudhary, Vidyanand
5
Aral, Sinan
4
Cui, Tony Haitao
4
Oh, Wonseok
4
Pauwels, Koen
4
Sriram, S.
4
Venkataraman, Sriraman
4
Aron, Ravi
3
Arora, Neeraj
3
Bonatti, Alessandro
3
Carmi, Eyal
3
Dreze, Xavier
3
Foutz, Natasha Zhang
3
Gal-Or, Esther
3
Gu, Bin
3
more ...
less ...
Published in...
All
Journal of marketing
3
Marketing letters : a journal of research in marketing
1
Working papers / Wharton School, University of Pennsylvania / Marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Putting one-to-one marketing to work : personalization, customization, and choice
Arora, Neeraj
;
Dreze, Xavier
;
Ghose, Anindya
;
Hess, James D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 305-321
Persistent link: https://www.econbiz.de/10003774342
Saved in:
2
Network stability and social contagion on the mobile internet
Ghose, Anindya
;
Han, Sang Pil
;
Iyengar, Radha
-
2011
Persistent link: https://www.econbiz.de/10009504186
Saved in:
3
Informational challenges in omnichannel marketing : remedies and future research
Cui, Tony Haitao
;
Ghose, Anindya
;
Hałaburda, Hanna
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10012391428
Saved in:
4
Commentary: omnichannel from a manufacturer's perspective
Ailawadi, Kusum L.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 121-125
Persistent link: https://www.econbiz.de/10012391429
Saved in:
5
Commentary: governing technology-enabled omnichannel transactions
John, George
;
Scheer, Lisa K.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 126-130
Persistent link: https://www.econbiz.de/10012391430
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->