Fundraising is a field misunderstood in public perception (Giving Australia 2005) yet fundraisers are arguably critical change agents in Australian society. Debate continues around aspects of whether fundraising is an industry or a profession, fulfilling the agreed criteria of a codified body of...

INTRODUCTION. This chapter considers what we know, and what we might like to know about corporate philanthropy and community engagement. It does so particularly through a nonprofit marketing lens, that is, from the perspective of the nonprofit organization seeking mission revenue and resources...