//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Australia"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising and road safety: A...
Similar by person
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Australia
Innovation
6
New product development
6
Produktentwicklung
6
B-to-B-Marketing
4
Business-to-business marketing
4
Innovation management
4
Innovationsmanagement
4
Competitive advantage
3
Customer value
3
Dienstleistungssektor
3
Firm performance
3
Kundenwert
3
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Service industry
3
Supplier relationship management
3
Unternehmenserfolg
3
Wettbewerbsvorteil
3
Ambidexterity
2
Ambidextrous organization
2
Australien
2
Beziehungsmarketing
2
Brand management
2
Business services
2
Environmental sustainability
2
Markenführung
2
Nachhaltige Entwicklung
2
Organisationale Ambidextrie
2
Relationship marketing
2
Strategic management
2
Strategisches Management
2
Sustainable development
2
Unternehmensdienstleistung
2
Attention-to-detail
1
Betriebliche Wertschöpfung
1
Bottom of the pyramid
1
Brand image
1
Bricolage
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
O'Cass, Aron
2
Ngo, Liem Viet
1
Weerawardena, Jay
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
1
British journal of management : BJM
1
European journal of marketing
1
European journal of marketing : EJM
1
Journal of nonprofit & public sector marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of perceived industry competitive intensity and marketing-related capabilities : drivers of superior brand performance
O'Cass, Aron
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 571-581
Persistent link: https://www.econbiz.de/10003983988
Saved in:
2
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->