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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Consumer behaviour
25
Marketing management
24
Marketingmanagement
24
Innovation
21
Konsumentenverhalten
20
Australia
18
Brand management
17
Customer satisfaction
15
Firm performance
15
Service quality
15
Australien
14
Markenführung
14
Unternehmenserfolg
14
Dienstleistungsqualität
13
Innovation management
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Innovationsmanagement
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Beziehungsmarketing
12
New product development
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Produktentwicklung
12
Relationship marketing
12
Brand image
11
Marketing
11
Resource-based view
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Ressourcenorientierter Ansatz
11
Dienstleistungssektor
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Markenimage
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Service industry
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Business-to-business marketing
8
Kundenzufriedenheit
8
Competitive advantage
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Manufacturing industries
7
USA
7
United States
7
Value creation
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Wettbewerbsvorteil
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Betriebliche Wertschöpfung
6
Industrie
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KMU
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Lieferantenmanagement
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English
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O'Cass, Aron
8
Ngo, Liem Viet
3
Siahtiri, Vida
2
Sok, Phyra
2
Siahriri, Vida
1
Vesal, Mahdi
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Weerawardena, Jay
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Wetzels, Martin
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
1
Journal of strategic marketing
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
8
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1
The effects of perceived industry competitive intensity and marketing-related capabilities : drivers of superior brand performance
O'Cass, Aron
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 571-581
Persistent link: https://www.econbiz.de/10003983988
Saved in:
2
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
3
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
4
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
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5
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
6
Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability
Sok, Phyra
;
O'Cass, Aron
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 528-539
Persistent link: https://www.econbiz.de/10009387521
Saved in:
7
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
8
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
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