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~subject:"Marketing management"
~person:"Siahtiri, Vida"
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Marketing management
Consumer behaviour
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Konsumentenverhalten
6
Brand management
4
Markenführung
4
Beziehungsmarketing
3
Innovation
3
Lieferantenmanagement
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Marketingmanagement
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Social status
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Supplier relationship management
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China
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Clothing
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Fashion
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Siahtiri, Vida
O'Cass, Aron
24
Ngo, Liem Viet
9
Sok, Phyra
4
Ahmadi, Hormoz
3
Heirati, Nima
3
Lee, Wai Jin
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Voola, Ranjit
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Casidy, Riza
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Getnet, Hailu
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Miles, Morgan P.
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Morrish, Sussie
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Siahriri, Vida
1
Sok, Keo Mony
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Terawatanavong, Civilai
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Whitwell, Gregory J.
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Journal of strategic marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
2
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
Saved in:
3
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
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