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Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 51 (2017) 1, pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu; O'Cass, Aron; Ahmadi, Hormoz; Siahtiri, Vida - In: Industrial marketing management : the international … 83 (2019), pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
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Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron; Sok, Phyra - In: Journal of strategic marketing 20 (2012) 4, pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
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Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
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Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra; O'Cass, Aron; Sok, Keo Mony - In: Australasian marketing journal 21 (2013) 3, pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
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Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 509-529
Persistent link: https://www.econbiz.de/10011574456