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~subject:"Marketing management"
~subject:"Firm performance"
~person:"Heirati, Nima"
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Marketing management
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Marketingmanagement
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Heirati, Nima
O'Cass, Aron
31
Ngo, Liem Viet
11
Sok, Phyra
7
Ahmadi, Hormoz
4
Siahtiri, Vida
3
Lee, Wai Jin
2
Voola, Ranjit
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1
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1
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1
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The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Journal of strategic marketing
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Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
2
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
3
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
Saved in:
4
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
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