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~subject:"Marketing management"
~subject:"United States"
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Marketing management
United States
Marketingmanagement
24
Consumer behaviour
20
Konsumentenverhalten
20
Innovation
18
Firm performance
15
Australia
14
Australien
14
Brand management
14
Markenführung
14
Service quality
14
Unternehmenserfolg
14
Dienstleistungsqualität
13
Innovation management
13
Innovationsmanagement
13
Beziehungsmarketing
12
New product development
12
Produktentwicklung
12
Relationship marketing
12
Resource-based view
11
Ressourcenorientierter Ansatz
11
Brand image
10
Dienstleistungssektor
10
Markenimage
10
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10
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8
Business-to-business marketing
8
Customer satisfaction
8
Kundenzufriedenheit
8
Marketing
8
Competitive advantage
7
USA
7
Value creation
7
Wettbewerbsvorteil
7
Betriebliche Wertschöpfung
6
Industrie
6
KMU
6
Lieferantenmanagement
6
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O'Cass, Aron
27
Ngo, Liem Viet
10
Heirati, Nima
4
Sok, Phyra
4
Ahmadi, Hormoz
3
Siahtiri, Vida
3
Tay, Richard Soon Teck
3
Lee, Wai Jin
2
McCarthy, Patrick S.
2
Voola, Ranjit
2
Casidy, Riza
1
Getnet, Hailu
1
Miles, Morgan P.
1
Morrish, Sussie
1
Siahriri, Vida
1
Sok, Keo Mony
1
Terawatanavong, Civilai
1
Wetzels, Martin
1
Whitwell, Gregory J.
1
Widing, Robert E.
1
Wymer, Walter
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Journal of strategic marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
European journal of marketing : EJM
3
Australasian marketing journal
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
International journal of transport economics : IJTE
1
The journal of economic education
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Transportation research / E : an international journal
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1
Students' performance in economics : does the norm hold across cultural and institutional settings?
Tay, Richard Soon Teck
- In:
The journal of economic education
25
(
1994
)
4
,
pp. 291-301
Persistent link: https://www.econbiz.de/10001174626
Saved in:
2
New vehicle consumption and fuel efficiency : a nested logit approach
McCarthy, Patrick S.
- In:
Transportation research / E : an international journal
34
(
1998
)
1
,
pp. 39-51
Persistent link: https://www.econbiz.de/10001245037
Saved in:
3
Demand oriented policies for improving market share in the US automobile industry
Tay, Richard Soon Teck
- In:
International journal of transport economics : IJTE
18
(
1991
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10001110385
Saved in:
4
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
5
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
6
Anatomy of entrepreneurial marketing
O'Cass, Aron
;
Morrish, Sussie
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
Saved in:
7
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
Saved in:
8
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, Nima
;
O'Cass, Aron
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 411-433
Persistent link: https://www.econbiz.de/10011583813
Saved in:
9
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
10
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
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