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Big data and firm marketing performance : findings from knowledge-based view
Gupta, Shivam; Justy, Théo; Kamboj, Shampy; Kumar, Ajay; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012814257
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An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
Bag, Surajit; Gupta, Shivam; Kumar, Ajay; Sivarajah, … - In: Industrial marketing management : the international … 92 (2021), pp. 178-189
Persistent link: https://www.econbiz.de/10012491010
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Unraveling the performance puzzle of digitalization : evidence from manufacturing firms
Li, Lixu; Ye, Fei; Zhan, Yuanzhu; Kumar, Ajay; … - In: Journal of business research : JBR 149 (2022), pp. 54-64
Persistent link: https://www.econbiz.de/10013325550
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Resource integration and dynamic capability of frontline employee during COVID-19 pandemic : from value creation and engineering management perspectives
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Izquierdo … - In: Technological forecasting & social change : an … 176 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013342717