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Market strategy renewal as a dynamic incremental process

Martens, Rudy; Matthyssens, Paul; Vandenbempt, Koen - In: Journal of Business Research 65 (2012) 6, pp. 720-728

Volatile environments often force companies to renew their market strategy. In this study, the focus is on the process aspects of a renewal that is characterized by a high degree of ‘muddling through’. This study wants to (1) show the complexity and incremental nature of market strategy...

Persistent link: https://www.econbiz.de/10010577265

How to build alliance capability : a life cycle approach

Sluyts, Kim; Martens, Rudy; Matthyssens, Paul - In: Enhancing competences for competitive advantage, (pp. 173-200). 2010

Persistent link: https://www.econbiz.de/10003976982

Towards a dynamic concept of alliance capability

Sluyts, Kim; Martens, Rudy; Matthyssens, Paul - 2008

Persistent link: https://www.econbiz.de/10003834736

Market strategy renewal as a dynamic incremental process

Martens, Rudy; Matthyssens, Paul; Vandenbempt, Koen - In: Journal of business research : JBR 65 (2012) 6, pp. 720-728

Persistent link: https://www.econbiz.de/10009552517

Building capabilities to manage strategic alliances

Sluyts, Kim; Matthyssens, Paul; Martens, Rudy; … - In: Industrial marketing management : the international … 40 (2011) 6, pp. 875-886

Persistent link: https://www.econbiz.de/10009348549

Market strategy renewal as a dynamic incremental process

Martens, Rudy; Matthyssens, Paul; Vandenbempt, Koen - In: Journal of business research : JBR 65 (2012) 6, pp. 720-729

Persistent link: https://www.econbiz.de/10009967308

Managerial practices for increasing perceived fairness in interorganizational projects

Prasad, Bhaskar; Martens, Rudy; Matthyssens, Paul - In: The open management journal 4 (2011) 1, pp. 28-38

Persistent link: https://www.econbiz.de/10010017515

De bouwstenen van alliantievaardigheid . Een analyse van de verschillende fases van de alliantielevenscyclus

Sluyts, Kim; Martens, Rudy; Matthyssens, Paul - In: M & O : tijdschr. voor organisatiekunde en sociaal beleid 63 (2009) 1, pp. 45-60

Persistent link: https://www.econbiz.de/10008212052

Managerial practices for increasing perceived fairness in interorganizational projects

Prasad, Bhaskar; Martens, Rudy; Matthyssens, Paul - In: The open management journal 4 (2011) 1, pp. 28-38

Persistent link: https://www.econbiz.de/10009582732

Building capabilities to manage strategic alliances

Sluyts, Kim; Matthyssens, Paul; Martens, Rudy; … - In: Industrial marketing management : the international … 40 (2011) 6, pp. 875-887

Persistent link: https://www.econbiz.de/10009328649