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The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin; Kim, Kyung Hoon; Choi, Jeonghye - In: Journal of business research : JBR 99 (2019), pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
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Offline social interactions and online shopping demand : does the degree of social interactions matter?
Kim, Jeeyeon; Kim, Mingyung; Choi, Jeonghye; Trivedi, … - In: Journal of business research : JBR 99 (2019), pp. 373-381
Persistent link: https://www.econbiz.de/10012023663
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Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung; Kim, Jeeyeon; Choi, Jeonghye; Trivedi, … - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
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Linking online niche sales to offline brand conditions
Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
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Protecting consumers from themselves : assessing consequences of usage restriction laws on online game usage and spending
Jo, Wooyong; Sunder, Sarang; Choi, Jeonghye; Trivedi, … - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 117-133
Persistent link: https://www.econbiz.de/10012183078
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The effect of celebrity endorsement on sustainable firm value : evidence from the Korean telecommunications industry
Kang, Moon Young; Choi, Yonglim; Choi, Jeonghye - In: International journal of advertising : the review of … 38 (2019) 4, pp. 563-576
Persistent link: https://www.econbiz.de/10012200292
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The effects of eWOM characteristics on consumer ratings : evidence from TripAdvisor.com
Yoon, Yeohong; Kim, Alex Jiyoung; Kim, Jeeyeon; Choi, … - In: International journal of advertising : the review of … 38 (2019) 5, pp. 684-703
Persistent link: https://www.econbiz.de/10012200312
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Social interactions and monetary incentives in driving consumer repeat behavior
Toker-Yildiz, Kamer; Trivedi, Minakshi; Choi, Jeonghye; … - In: Journal of marketing research : JMR 54 (2017) 3, pp. 364-380
Persistent link: https://www.econbiz.de/10011697428
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The role of local environments in customer acquisition online
Choi, Jeonghye; Bell, David R.; Lodish, Leonard M. - In: MSI reports : working paper series (2008) 4, pp. 3-24
Persistent link: https://www.econbiz.de/10003814427
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Search versus word-of-mouth : how local environments affect new buyer acquisition online
Choi, Jeonghye; Bell, David R.; Lodish, Leonard M. - 2009
Persistent link: https://www.econbiz.de/10003842047