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Impact of incentive mechanism in online referral programs : evidence from randomized field experiments

Jung, Jaehwuen; Bapna, Ravi; Gupta, Alok; Sen, Soumya - In: Journal of management information systems : JMIS 38 (2021) 1, pp. 59-81

Persistent link: https://www.econbiz.de/10012500151

Do I follow my friends or the crowd? : information cascades in online movie ratings

Lee, Young-Jin; Hosanagar, Kartik; Tan, Yong - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2241-2258

Persistent link: https://www.econbiz.de/10011372429

Measuring the value of recommendation links on product demand

Kumar, Anuj; Hosanagar, Kartik - In: Information systems research : ISR 30 (2019) 3, pp. 819-838

Persistent link: https://www.econbiz.de/10012118891

Advertising content and consumer engagement on social media : evidence from Facebook

Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131

Persistent link: https://www.econbiz.de/10011947139

New product diffusion with social attraction and repulsion

Bakshi, Nitin; Hosanagar, Kartik; Van Den Bulte, Christophe - 2011

Persistent link: https://www.econbiz.de/10009356632

Advertising Content and Consumer Engagement on Social Media : Evidence from Facebook

Lee, Dokyun - 2018

We describe the effect of social media advertising content on customer engagement using data from Facebook. We content-code 106,316 Facebook messages across 782 companies, using a combination of Amazon Mechanical Turk and Natural Language Processing algorithms. We use this dataset to study the...

Persistent link: https://www.econbiz.de/10012938439