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~isPartOf:"Asian Academy of Management journal : AAMJ"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
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Consumer behaviour
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Asian Academy of Management journal : AAMJ
International journal of electronic marketing and retailing : IJEMR
Journal of retailing and consumer services
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Chinese consumers' brand loyalty for consumer products : importance of brand personality as major antecedent of brand loyalty
Kim, Renee B.
;
Zhao, Monica
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011310035
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2
The importance of service convenience and temporal personality for omnichannel customer equity and shopping behaviour
Park, Joonyong
;
Kim, Renee B.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 443-465
Persistent link: https://www.econbiz.de/10014309990
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