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KOREAN BEEF IMPORT PREFERENCES: IMPLICATIONS FOR TRADE PATTERNS IN THE TWENTY FIRST CENTURY

Kim, Renee B.; Veeman, Michele M. - 2001

This paper was presented at the INTERNATIONAL TRADE IN LIVESTOCK PRODUCTS SYMPOSIUM in Auckland, New Zealand, January 18-19, 2001. The Symposium was sponsored by: the International Agricultural Trade Research Consortium, the Venture Trust, Massey University, New Zealand, and the Centre for...

Persistent link: https://www.econbiz.de/10009446244

Chinese consumers' brand loyalty for consumer products : importance of brand personality as major antecedent of brand loyalty

Kim, Renee B.; Zhao, Monica - In: Asian Academy of Management journal : AAMJ 19 (2014) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10011310035

South Korean hotel meat buyers' perceptions of Australian, Canadian and US beef

Unterschultz, James R.; Quagrainie, Kwamena K.; Veeman, … - In: Canadian journal of agricultural economics : CJAE 46 (1998) 1, pp. 53-68

Persistent link: https://www.econbiz.de/10001245709

Importance of offline service quality in building loyalty of OC service brand

Park, Joonyong; Kim, Renee B. - In: Journal of retailing and consumer services 65 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013169688

A new approach to segmenting multichannel shoppers in Korea and the U.S.

Park, Joonyong; Kim, Renee B. - In: Journal of retailing and consumer services 45 (2018), pp. 163-178

Persistent link: https://www.econbiz.de/10011929948

Assessment of the economic benefits from U.S. Meat Export Federation (USMEF)’s marketing investment in South Korea

Kim, Renee B.; Park, Jong Min - In: Journal of food products marketing 23 (2017) 3, pp. 283-302

Persistent link: https://www.econbiz.de/10011708216

The importance of service convenience and temporal personality for omnichannel customer equity and shopping behaviour

Park, Joonyong; Kim, Renee B. - In: International journal of electronic marketing and … 13 (2022) 4, pp. 443-465

Persistent link: https://www.econbiz.de/10014309990

A Stated Preference Analysis of International Commodity Marketing: South Korean Hotel Meat Buyers' Perceptions of Canadian Beef, US Beef, and Australian Beef.

Unterschultz, James; Quagrainie, Kwamena K.; Veeman, Michele

Persistent link: https://www.econbiz.de/10005838065

Identification of Niche Market for Hanwoo Beef: Understanding Korean Consumer Preference for Beef using Market Segment Analysis

Kim, Renee B.; Boyd, Milton S. - In: International Food and Agribusiness Management Review 07 (2004) 03

Korean Hanwoo beef producers are interested in improving the image of Hanwoo beef for Korean consumers, as the Korean beef market is becoming increasingly open to international competition. This study examines the consumer profile and positioning for the Hanwoo beef product in South Korea. A...

Persistent link: https://www.econbiz.de/10005803486

Importance of Informational Labeling in Exporting Beef to South Korea: Preferences of Retailers, Wholesalers and Importers

Kim, Renee B.; Boyd, Milton S. - European Association of Agricultural Economists - EAAE - 2002

Country of origin labeling and brand labeling play important roles in affecting purchasing behavior of buyers in the Korean beef supply chain. This paper presents a model which explain differences in the attitudes and purchase behaviors of three marketing groups regarding country of origin and...

Persistent link: https://www.econbiz.de/10005806060