Similar Search Results

Involvement, satisfaction, and brand loyalty in a small business services setting

Russell-Bennett, Rebekah; McColl-Kennedy, Janet R.; … - 2007

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioural loyalty in a business services context, and attempts to...

Persistent link: https://www.econbiz.de/10009483324

Involvement, satisfaction, and brand loyalty in a small business services setting

Russell-Bennett, Rebekah; McColl-Kennedy, Janet R.; … - In: Journal of Business Research 60 (2007) 12, pp. 1253-1260

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioral loyalty in a business services context, and attempts to...

Persistent link: https://www.econbiz.de/10008565568

Involvement, satisfaction, and brand loyalty in a small business services setting

Russell-Bennett, Rebekah; McColl-Kennedy, Janet R.; … - In: Journal of business research : JBR 60 (2007) 12, pp. 1253-1260

Persistent link: https://www.econbiz.de/10003571123

Services marketing : a managerial approach

Russell-Bennett, Rebekah - 2003

Persistent link: https://www.econbiz.de/10013490002

AI in marketing, consumer research and psychology : A systematic literature review and research agenda

Mariani, Marcello M.; Perez‐Vega, Rodrigo; Wirtz, Jochen - In: Psychology & Marketing 39 (2021) 4, pp. 755-776

Persistent link: https://www.econbiz.de/10012808568

Opportunistic customer claiming during service recovery

Wirtz, Jochen; McColl-Kennedy, Janet R. - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 654-675

Persistent link: https://www.econbiz.de/10008747760

The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors

Borghi, Matteo; Mariani, Marcello M.; Vega, Rodrigo P.; … - In: Psychology & marketing 40 (2023) 11, pp. 2355-2369

Persistent link: https://www.econbiz.de/10014432406

Opportunistic customer claiming during service recovery

Wirtz, Jochen; McColl-Kennedy, Janet R. - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 654-676

Persistent link: https://www.econbiz.de/10008447598

AI in marketing, consumer research and psychology : a systematic literature review and research agenda

Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776

Persistent link: https://www.econbiz.de/10013165434

A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research

Mariani, Marcello M.; Wirtz, Jochen - In: International journal of contemporary hospitality management 35 (2023) 8, pp. 2929-2943

Persistent link: https://www.econbiz.de/10014314892