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Poverty
Consumer behaviour
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Viswanathan, Madhu
7
Khare, Apoorv
2
Sridharan, Srinivas
2
Varman, Rohit
2
Venugopal, Srinivas
2
Belk, Russell W.
1
Gau, Roland
1
Ghoshal, Tanuka
1
Jung, In Woo
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Jung, Kiju
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Karnani, Aneel Gobindram
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Minefee, Ishva
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Journal of marketing management : MM
2
Journal of global marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing theory
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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Designing marketplace literacy education in resource-constrained contexts : implications for public policy and marketing
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Gau, Roland
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
1
,
pp. 85-94
Persistent link: https://www.econbiz.de/10003875236
Saved in:
2
Product development for the BoP : insights on concept and prototype development from University-based student projects in India
Viswanathan, Madhu
;
Sridharan, Srinivas
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10009411902
Saved in:
3
Subsistence and sustainability : from micro-level behavioral insights to macro-level implications on consumption, conservation, and the environment
Viswanathan, Madhu
;
Jung, Kiju
;
Venugopal, Srinivas
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 8-27
Persistent link: https://www.econbiz.de/10010257274
Saved in:
4
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
5
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
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6
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
7
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv
;
Varman, Rohit
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428
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