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~subject:"Subsistence economy"
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Subsistence economy
Consumer behaviour
42
Konsumentenverhalten
42
Subsistenzwirtschaft
33
Marktforschung
16
Market research
14
USA
13
United States
13
Developing countries
12
Entrepreneurship
12
Entwicklungsländer
12
Entrepreneurship approach
11
Analphabetismus
9
Illiteracy
9
India
9
Indien
9
Marketing management
9
Marketingmanagement
9
Nachhaltige Entwicklung
8
South Korea
8
Sustainable development
8
Südkorea
8
Theorie
8
Theory
8
Armut
7
Messung
7
Poverty
7
poverty
7
Marketing
6
Measurement
6
Online retailing
6
Online-Handel
6
Armutsbekämpfung
5
Business start-up
5
Experiment
5
Internet
5
Poverty reduction
5
Product information
5
Produktinformation
5
Unternehmensgründung
5
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11
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Article
29
Book / Working Paper
4
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28
Aufsatz in Zeitschrift
28
Collection of articles of several authors
4
Sammelwerk
4
Aufsatz im Buch
2
Aufsatzsammlung
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1
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English
33
Author
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Viswanathan, Madhu
33
Venugopal, Srinivas
6
Rosa, Jose Antonio
5
Sridharan, Srinivas
5
Gau, Roland
3
Jung, Kiju
3
Sreekumar, Arun
3
Jae, Haeran
2
Khare, Apoorv
2
Ritchie, Robin
2
Varman, Rohit
2
Akareem, Husain Salilul
1
Baskentli, Sara
1
Belk, Russell W.
1
Cai, Sophy
1
Chaturvedi, Avinish
1
Christensen, Lisa Jones
1
Clarke, John
1
Duncan, Ronald
1
Echambadi, Raj
1
Elaydi, Raed
1
Ferdous, Ahmed Shahriar
1
Gajendiran, S.
1
Gallage, H. P. Samanthika
1
Ghoshal, Tanuka
1
Goreczny, Ashley
1
Gupta, Samir
1
Hollebeek, Linda D.
1
Jung, In Woo
1
Karnani, Aneel Gobindram
1
Maltz, Elliot
1
Martin, Diane M.
1
Minefee, Ishva
1
Nakata, Cheryl
1
Ramirez-Grigortsuk, Maria
1
Ringer, Allison
1
Rosa, José da
1
Ruth, Julie A.
1
Seth, Anju
1
Shultz, Clifford J.
1
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Journal of business research : JBR
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of public policy & marketing
3
Advances in international management
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Product and market development for subsistence marketplaces
2
Education in the Asia-Pacific region : issues, concerns prospects
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global marketing
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of teaching in international business
1
Marketing theory
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
33
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1
Understanding product and market interactions in subsistence marketplaces : a study in South India
Viswanathan, Madhu
- In:
Product and market development for subsistence marketplaces
,
(pp. 21-57)
.
2007
Persistent link: https://www.econbiz.de/10003521937
Saved in:
2
Curricular innovations on sustainability and subsistence marketplaces : philosophical, substantive, and methodological orientations
Viswanathan, Madhu
- In:
Journal of management education : a publication of the …
36
(
2012
)
3
,
pp. 389-427
Persistent link: https://www.econbiz.de/10009553740
Saved in:
3
Product and market development for subsistence marketplaces
Rosa, Jose Antonio
(
ed.
);
Viswanathan, Madhu
(
contributor
)
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003449636
Saved in:
4
Product and market development for subsistence marketplaces : consumption and entrepreneurship beyond literacy and resource barriers
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Product and market development for subsistence marketplaces
,
(pp. 1-17)
.
2007
Persistent link: https://www.econbiz.de/10003521933
Saved in:
5
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
6
Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.
;
Rosa, Jose Antonio
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
Saved in:
7
Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
Saved in:
8
Ingraining product-relevant social good into business processes in subsistence marketplaces : the sustainable market orientation
Viswanathan, Madhu
;
Seth, Anju
;
Gau, Roland
; …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 406-425
Persistent link: https://www.econbiz.de/10003922602
Saved in:
9
Sustainable product and market development for subsistence marketplaces : creating educational initiatives in radical different contexts
Viswanathan, Madhu
;
Yassine, Ali
;
Clarke, John
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 558-569
Persistent link: https://www.econbiz.de/10009160911
Saved in:
10
Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu
;
Shultz, Clifford J.
;
Sridharan, Srinivas
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
Saved in:
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