//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Line extension versus new bran...
Similar by person
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
USA
Subsistence economy
7
Subsistenzwirtschaft
7
Consumer behaviour
5
Konsumentenverhalten
5
Market research
4
Marktforschung
4
Nachhaltige Entwicklung
3
Sustainable development
3
Analphabetismus
2
Developing countries
2
Entwicklungsländer
2
Illiteracy
2
Marketing management
2
Marketingmanagement
2
Technologiepolitik
2
Technology policy
2
Business start-up
1
E-commerce
1
Electronic Commerce
1
Entrepreneurship
1
Entrepreneurship approach
1
Experiment
1
India
1
Indien
1
Innovation
1
Online retailing
1
Online-Handel
1
Preis
1
Preismanagement
1
Price
1
Price and value perceptions
1
Price comparison site
1
Price consciousness
1
Pricing strategy
1
Product information
1
Product type
1
Produktinformation
1
Qualitative Methode
1
Qualitative method
1
Social network
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gau, Roland
1
Jae, Haeran
1
Viswanathan, Madhu
1
Published in...
All
Journal of business research : JBR
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
3
Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of research in marketing and entrepreneurship : JRME
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
The journal of consumer marketing
1
Transformative consumer research for personal and collective well-being
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->