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Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu; Shultz, Clifford J.; Sridharan, Srinivas - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
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Subsistence entrepreneurship, value creation, and community exchange systems : a social capital explanation
Viswanathan, Madhu; Echambadi, Raj; Venugopal, Srinivas; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 213-226
Persistent link: https://www.econbiz.de/10010380636
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Subsistence and sustainability : from micro-level behavioral insights to macro-level implications on consumption, conservation, and the environment
Viswanathan, Madhu; Jung, Kiju; Venugopal, Srinivas; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 8-27
Persistent link: https://www.econbiz.de/10010257274
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Transformative subsistence entrepreneurship : a study in india
Sridharan, Srinivas; Maltz, Elliot; Viswanathan, Madhu; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 486-504
Persistent link: https://www.econbiz.de/10010467241