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A model of industrial buyer behavior
Sheth, Jagdish N. - In: Journal of marketing 37 (1973) 4, pp. 50-56
Persistent link: https://www.econbiz.de/10002824928
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The multivariate revolution in marketing research
Sheth, Jagdish N. - In: Journal of marketing 35 (1971) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10002824991
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Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N. - In: Journal of marketing 75 (2011) 4, pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
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A model of strategy mix choice for planned social change
Sheth, Jagdish N.; Frazier, Gary L. - In: Journal of marketing 46 (1982) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10002824973
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An attitude-behavior framework for distribution channel management
Frazier, Gary L.; Sheth, Jagdish N. - In: Journal of marketing 49 (1985) 3, pp. 38-48
Persistent link: https://www.econbiz.de/10002210087
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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Brown, Stephen W.; Webster, Frederick E.; Steenkamp, … - In: Journal of marketing 69 (2005) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10005920866