AbstractPurpose - We illustrate how legacy airlines can reorientate to achieve sharprecoveries in performance following prolonged periods of stagnation, decline anderoding competitiveness.Design/methodology/approach - The authors use a qualitative analysis of fivelongitudinal case studies of...

Purpose - The purpose of this paper is to explore how, in unpredictable policyenvironments, specific managerial choices play a vital role in designinglobbying capabilities through the choice of levels of investment in humancapital, network relationships and structural modification....