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To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

Völckner, Franziska; Rühle, Alexander; Spann, Martin - In: Marketing Letters 23 (2012) 3, pp. 719-730

Firms often partition a product’s price into two mandatory parts (e.g., the base price of a mail-order DVD and the surcharge for shipping and handling) instead of charging one all-inclusive price. This study examines whether and to what extent partitioned pricing (compared to one all-inclusive...

Persistent link: https://www.econbiz.de/10010989716

To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price

Völckner, Franziska; Rühle, Alexander; Spann, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 719-730

Persistent link: https://www.econbiz.de/10009579976

Dual effect-based market segmentation and price optimization

Theyson, Sven; Klein, Kristina; Spann, Martin; … - In: Essays on the effects of brand names and prices on …. 2012

Persistent link: https://www.econbiz.de/10009659912

Dual effect-based market segmentation and price optimization

Theysohn, Sven; Klein, Kristina; Völckner, Franziska; … - In: Journal of business research : JBR 66 (2013) 4, pp. 480-488

Persistent link: https://www.econbiz.de/10009724777

Dual effect-based market segmentation and price optimization

Theysohn, Sven; Klein, Kristina; Völckner, Franziska; … - In: Journal of business research : JBR 66 (2013) 4, pp. 480-488

Persistent link: https://www.econbiz.de/10010087045

Applying option thinking to value experiential marketing content

Völckner, Franziska; Spann, Martin; Sattler, Henrik; … - In: The journal of media economics 35 (2023) 1/2, pp. 1-27

Persistent link: https://www.econbiz.de/10014340498